First major advertising campaign for Kopparberg Swedish Cider in the UK.
Involvement: Lead creative agency planner; brand, integrated and comms planning.
Full credits:
Creative director
Simon Labbett
Simon Labbett
Copywriters
Adam Staples and Paul Miles
Adam Staples and Paul Miles
Production company
Partizan
Partizan
Director
Dan Wolfe
Dan Wolfe
Business director
Sophie Ford Masters
Sophie Ford Masters
Strategy director
Mark Sng
Mark Sng
Project manager
Bob Loyal
Bob Loyal
Managing Partner
Zaid Al-Zaidy
Zaid Al-Zaidy